Thailand’s new vision for the New Year

loy krathong
Loy Krathong in Parramatta last Saturday evening


As Parramatta’s official annual Thai festival and Sydney’s largest water festival, Loy Krathong attracted 15,000 people to the Parramatta River Foreshore to enjoy traditional Thai food stalls, entertainment, music, a live Muay Thai match and the floating of lotus shaped vessels down the river.Thai culture was celebrated in a festivity of light, colour, sound and taste in Parramatta on Saturday evening, for the Loy Krathong festival.

ETB Travel News was an honoured guest of the Tourism Authority of Thailand (TAT) and amidst all the excitement had the opportunity to speak exclusively with TAT deputy governor for marketing communications, Khun Sugree Sithivanich about the destination’s exciting new plans and developments for 2015.

The main agenda for TAT next year will be the highly anticipated launch of “Discover Thainess Year”, the new global marketing and promotion campaign which will see a series of monthly events and festivals take place in Thailand.

TAT deputy governor for marketing communications, Khun Sugree Sithivanich


“Staring with our grand opening for the official launch of Discover Thainess Year in January, we will have a new, themed event taking place every month, such as Season of Love in February and Muay Thai March,” KhunSugree said.

“The aim is to celebrate all that Thai culture has to offer, promoting 12 different destinations around Thailand for 12 months, sharing with visitors the Thai way of life, food, music, art and so much more, from each of those areas.”

With Thailand’s goal for international tourist revenue at 1.04 billion Thai Baht for 2015, niche tourism such as spa and health tourism, weddings and honeymoons and the MICE market will remain a top focus for TAT, but the real aim will be to encourage visitors to explore outside the popular tourist destinations.

TAT and THAI present a lucky prize winner on the night


“As well as continuing to promote Thailand as the top choice of destination for niche tourism, we also want to encourage visitors to venture outside of the popular tourist areas and explore the diversity of offerings in areas only a stone’s throw from Bangkok, Chiang Mai and Phuket.

“For example, Kanchanaburi with its Australian War Museum and other World War Two heritage sites, memorials and museums, Hua Hin with its paradise beaches and family atmosphere and Lampang, close to Chiang Mai, which is rich in culture and history.

“Thailand’s beach culture will always attract Australian visitors and Phuket remains the number one destination in the country amongst these travellers, so TAT will be working closely with wholesalers in educating front liners about the multitude of diverse offerings throughout other parts of Thailand.”

thai airways
THAI Director Route Management Australia, Africa & M. East Department Prin Yooprasert and TAT Director Sydney Office Rujiras (Lek) Chatchalermkit


Ohm Isarankura Na Ayutthya
PR Manager
Tourism Authority of Thailand
Suite 20.02, Level 20,56 Pitt Street
Sydney NSW 2000, Australia
Tel. (612) 9247 7549
Fax. (612) 9251 2465
Source = ETB Travel News: Lana Bogunovich

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