Etihad banks on Bollywood bombshell

Bollywood beauty Katrina Kaif has recently been named the brand ambassador of Etihad Airways.

The announcement by the national airline of the United Arab Emirates was made in Mumbai on Tuesday, in the presence of airline vice president (Marketing) Andrew Ward, Thaindian News reported.

Etihad looks to position itself as a frontrunner in the increasingly competitive luxury airline segment by continuing its “unmatched and uncompromised” service to patrons, country manager (India) Neerja Bhatia said.

“With a vision to be a truly 21st Century global airline, the association with Katrina Kaif will further symbolise Etihad Airways’ brand attributes; showcasing a young, premium and fresh approach to service in the air and on the ground.”

Ms Kaif appears to be fit for such a role, as the multi-award winning 27-year-old currently ranks as the top Bollywood star, having risen to the mantle in less than seven years.

The announcement comes after the actress starred in an online video showing her break out into a flashy, synchronised dance sequence with a mob of Etihad crew members and passengers. The 1.29-minute clip, which went viral on YouTube, refused to be commented on by an Etihad spokesperson before Ms Kaif was officially announced as the airline’s ambassador.
Source = e-Travel Blackboard: C.C
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