Dubai Tourism sees another year of growth in 2012

New reports from the Dubai Department of Tourism and Commerce Marketing (DTCM) have shown that visitor numbers from Australia and New Zealand have increased by seven per cent in the last year. This brings the total number of Australian and New Zealand visitors to Dubai up from 212,523 in 2011 to 226,703 in 2012.

Figures show that the number of Australian visitors to Dubai climbed to 193,575 from 179,214 the previous year, marking an increase of eight per cent. The number of New Zealand visitors remained similar to the previous year with 33,128 visitors in 2012 versus 33,309 the previous year.

Commenting on these figures, Julie King, Director of the DTCM Australia & New Zealand Representative Office said: “We are delighted that for yet another year, the growth from Australia and New Zealand has surpassed our expectations. The market’s interest in Dubai continues to go from strength to strength and we looking forward to an exciting year ahead with the launch of Qantas flights to Dubai as well as the commencement of the Emirates and Qantas partnership (subject to regulatory approvals).”

From the region, June was the highest achieving month of the year with 23,599 guests from Australia and New Zealand checking into Dubai’s hotels. These high numbers continued in September and again in October.  

From Australia, some of the year’s highlights included a major increase of 29 per cent in January which contributed to an impressive 21 per cent increase in the number of Australian visitors to Dubai in the first quarter of 2012. Other significant increases were in February and then December (both months had an increase of close to 20 per cent) indicating that more Australians are choosing to travel to Dubai in the cooler winter months.

New Zealand visitors showed that September and October were the more popular months to travel to Dubai with notable increases of 23 per cent in each month.

“One of our primary objectives is to increase the length of stay in Dubai. To do this, we will continue to work closely with our industry partners both here and in Dubai to help drive awareness on the diversity of Dubai as well as positioning Dubai as a holiday destination in its own right,” added King.

Source = Dubai Tourism
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