Dubai boosts sports tourism


In an initiative to boost sports tourism, The Dubai Sports Council with the Department of Tourism Commerce Marketing (DTCM) signed a memorandum of Understanding (MoU).

DTMC Executive Director of Business Tourism Hamad Mohammad Bin Mejren said the presence of world renowned football players such as Diego Maradona, Luca Toni and Fabio Cannavaro has enhanced Dubai’s reputation as a sports destination, Gulf News reported.

"In 2009, we had a total of 24 international football teams using Dubai as a winter training base," Bin Mijren said.

"We have been exploring the possibilities of enhancing our efforts to promote Dubai as a sports destination in view of the enhanced facilities for hosting sporting events and also the ability to accommodate large number of visitors who come to participate and watch these tournaments and other events.”

Mr Bin Mijren added that countries around the world make between two and eight percent of their income through sports tourism.

“Our Partnership will now ensure that we get past this figure and this is the goal,” Mr Bin Mijren said.

Dubai Sports Council Secretary General Dr Ahmad Sa’ad Al Sharif said he was pleased with the partnership designed to further drive sports tourism in Dubai.

“We have been involved in organising some of the best sports events on the international calendar in the past few years,”Dr Al Sharif said.

“And now to have the Dubai Tourism and Commerce Marketing as our partner, these events will get a much higher profile. This agreement is a win-win situation for both and Dubai will be the winner.”


Source = e-Travel Blackboard: S.P
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