The number of Aussies travelling into Israel for pilgrimage doubled in 2010, with a survey finding that the religious trip made up 60 percent of Aussie travellers touching down in the Middle Eastern country.
Compared to 2009 the survey released by the Israel Ministry of Tourism for 2010 found that 75 percent of those visitors defined themselves as Christians.
Israel Trade Commission in Sydney Tourism Manager Merav Gonen explained that Christian Tourism was a key focus for the country, with the region recently pushing the “unique experience” through Youtube and testimonials.
Ms Gonen added that there was “great untapped potential” from the Aussie market which the Group plans to target over the coming year.A statement from the Commission read that most journeys into Israel begin in Jerusalem with people visiting the Church of the Holy Sepulchre as well as the site of the crucifixion and burial of Jesus.
Source = e-Travel Blackboard: N.J