Coldplay to kick off Volvo ocean race & new year celebrations in Abu Dhabi

Coldplay
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ADTA & FLASH Entertainment confirm multiple Grammy award winners for New Year’s Eve Concert as curtain-raiser to the UAE capital’s hosting of the 2011/12 Volvo Ocean Race 

Seven-time Grammy award-winning rock band Coldplay will usher the New Year into Abu Dhabi, kick-starting the emirate’s historic hosting of the 2011/12 Volvo Ocean Race – the gruelling round-the-world yacht race, widely regarded as the ‘Everest of Sailing’.

Presented by Abu Dhabi Tourism Authority (ADTA), and brought to the capital by FLASH Entertainment, Coldplay will perform live on December 31st at a unique venue adjacent to the purpose-built ‘Volvo Ocean Race Destination Village’ on the Corniche Breakwater – which from 31st December 2011 till 14th January 2012 will host the six-strong Volvo Ocean Race fleet, its sea-hardened sailors and the more than 100,000 expected fans.

Having last played to 20,000 fans in Abu Dhabi in 2009, the British band is relishing a return to the UAE capital to play for their tens of thousands of fans from across the region and beyond.

On the back of the band’s latest album ‘Mylo Xyloto’, which debuted at number one in 30 countries worldwide and smashed the record for the highest number of download sales in one week, ADTA is optimistic that Coldplay’s iconic status as arguably one of the biggest bands on the planet will significantly boost visitor numbers to the ‘Destination Village’.

And the Coldplay announcement is proof that ADTA – which is lead-managing the emirate’s Volvo Ocean Race campaign – is delivering on its pledge to make its stopover an ‘unparalleled highlight’ in the 38 year-old history of the race.

“We promised a destination hosting like no other when we began our Volvo Ocean Race campaign and the confirmation of Coldplay’s New Year’s Eve concert signals our intention to live up to that commitment. With customised travel packages for both the concert and race, we are confident that Abu Dhabi will again raise the bar as a destination of distinction for international sporting events,” said HE Mubarak Al Muhairi, Director General, ADTA.

John Lickrish, Managing Director of FLASH Entertainment, spoke of the excitement at securing the band: “In 2009, Coldplay stunned Abu Dhabi with a phenomenal performance that left us in awe. They are a simply stunning live act with a global fan base of millions, rightfully hailed as one of the biggest bands on the planet. We all know and love their catalogue of hits, but with a hot new album to perform this year, Coldplay live in Abu Dhabi is going to be one of the most memorable New Year’s Eve you’ve ever seen….anywhere! We can’t wait.”

Full details on the show will be announced shortly, including ticket prices, times, and race arena details. Tickets will be available soon at www.thinkflash.ae (make sure you’re the first to know when tickets go on sale; ‘like’ http://www.facebook.com/ThinkFlashAbuDhabi and www.facebook.com/abudhabioceanracing). Travel packages will be available at www.volvooceanraceabudhabi.com.
Source = ADTA
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