Pernod Ricard and Heinemann Australia launch the Scotch Whisky Emporium
Pernod Ricard Travel Retail Pacific is shaking up the scotch whisky category with the launch of its newScotch Whisky Emporium in partnership with Heinemann Australia at Sydney International Airport. Located in the departures tax and duty-free store, the Scotch Whisky Emporium is an immersive brand experience zone that highlights Pernod Ricard’s blended Scotch whiskies.
The Scotch Whisky Emporium will house premium whisky brands including Chivas Regal, Royal Salute and Ballantine’s focusing on new and high value aged products. The emporium zone will feature a fully immersive tasting experience hosted by bilingual brand ambassadors, as well as impactful digital screens that display distillery and blending processes to educate consumers on how each whisky is made.
The new emporium is the first multi-brand blended scotch whisky zone of its kind in the Travel Retail sector globally for Pernod Ricard which leverages its portfolio of brands. To celebrate the opening, on Tuesday 13th August, a bespoke bottle engraver was on site to personally engrave all bottles purchased (min $80) from the Chivas, Royal Salute and Ballantine’s ranges, at no extra charge.
Kate Maxwell, Marketing Manager, Pernod Ricard Travel Retail Pacific, said “the team is looking forward to opening up the world of whisky with travellers, and engaging them with our brands through this global first, the Scotch Whisky Emporium. We’re excited to have partnered with Heinemann Australia on this world class activation space as together we look to tap into the trend of high value scotch whisky, which has been driving high single digit growth over the last 5 years.”
Richard Goodman, Managing Director Heinemann Australia, said “Pernod Ricard is synonymous with some of the world’s most sophisticated whisky brands, and we’re thrilled to offer Heinemann tax and duty free passengers not only a multitude of choice, but a new and surprising shopping experience.”
From 1st August – 31st August 2019, travellers can purchase across Chivas Regal* products at the Scotch Whisky Emporium with a promotional offer of buy 2 save 15%, including;
Chivas XV 1L
Chivas 12YO 1L
Chivas 12YO LSTN Tin 1L
Chivas 12YO Night 1.5L
Chivas Extra 1L
Chivas Mizunara 700ml
Chivas 18YO 1L
Chivas 18 Ultimate Cask Japanese Oak 1L
Chivas Ultis 1L
Chivas 25YO 700ml
Offer excludes Chivas Brother’s Blend 1L and Chivas Icon 700ml. Chivas Brother’s Blend 1L is available on a buy 2 for $99 promotional offer from August – September 2019.