Aston Martin and Waldorf Astoria celebrate Coachella in style
This past weekend, as part of their global partnership,Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts, Hilton’s (NYSE: HLT) iconic luxury hotel brand, hosted a lineup of Coachella activations for hotel guests at La Quinta Resort & Club, A Waldorf Astoria Resort. Coinciding with the first weekend of the music festival, the Palm Springs property offered guests Coachella-inspired additions to the brand’s True Waldorf Service with Instagram worthy displays of Aston Martin’s most recent cars and DJ performances, in conjunction with the Aston Martin x Beats by Dr. Dre partnership, including:
- Festival-inspired floral installation surrounding an Aston Martin DB11 Volante greeted guests as they arrived at La Quinta Resort & Club.
- Custom DJ booth and daily performances took place in conjunction with the Aston Martin x Beats by Dr. Dre partnership at the property’s central plaza where Aston Martin vehicles were on display.
- Aston Martin Brand Specialists offered guests complimentary flower crowns, floral arm bands and bandanas.
- Specialty cocktails and activities around the resort’s 41 sun-speckled pools provided guests with a West-Coast inspired respite and unique entertainment between festival shows.
The Coachella experiences mark the first major activation for Aston Martin Lagonda and Waldorf Astoria’s four-year global partnership, which debuted in December 2018 and aims to create unforgettable opportunities by combining the exceptional standards of sophistication and service at the heart of both brands. From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration is designed to usher in a new era of luxury for guests.
To learn more about the Waldorf Astoria partnership with Aston Martin or to book experiences, please visit www.hilton.com/en/waldorf-astoria/aston-martin/ or call 1-800-925-3673. Follow guest experiences on Facebook, Twitter and Instagram with the hashtags #LiveUnforgettable and #WaldorfDrive.