Aussies seek more than only ‘ski’ snow holidays this season
Aussies are seeking holistic snow holidays with unique experiences and cultural immersion alongside thrilling snow sports, according to sales insights released today by Club Med, in-line with the all-inclusive provider’s ski season opening.
An increased number of Australians are signing up for the emotions that you can only experience on a snow holiday, such as the liveliness that comes with fresh mountain air on your face, the freedom of smooth ski runs, the wonder during après ski adventures, and the content from feasting on delicious, well-earned, mountain fare.
Almost all rooms in Club Med’s newest Japanese resort, Tomamu Hokkaido, have been booked through to March 2019, with a huge 37% of those Aussies who skied Japan with Club Med last year returning for 2018. And with Club Med’s European resorts more than 75% full at the start of ski season, the brand has had to create a pre-registration process to keep up with the demand of Australian travellers.
“Our guests continue to book Club Med resorts for their snow holidays because of the exclusive snow community we’ve cultivated with our full-mountain experience,” says General Manager of Club Med Australia, Rachael Harding.
“Our research show that guests are looking for off-mountain activities that wow them just as much as ski does, and Club Med truly delivers this in our premium package. Our winter offering welcomes guests to become part of the Club Med snow community, where the mountains are world-class, the activities are never-ending, and they leave their holiday transformed.”
It’s a sentiment Australian and Club Med Beidahu snowboard instructor, Brandon Creighton, agrees with. He says the increase in Australians investing in premium Club Med ski holidays is because of the transformative nature of their stay: “Some of the experiences I’ve had while teaching guests how to snowboard will stay with me forever. There’s a moment and you can see it, when snowboarding gets into someone’s blood. All of a sudden they start wanting to push their limit, and finish runs with attitude! At Club Med, you can have a blast on the slopes, meet new people all the time during lunch and dinner at the in-resort restaurants, and then enjoy the après-ski activities to wind down.”
Beyond a standard snow holiday
With recent research* showing snow holidays bring families closer together, Club Med fills the gap during Australia’s own off-season, offering a truly international snow experience. Snow enthusiasts and their families can experience a whole new world of passion at Club Med resorts, through immersive cultural experiences in some of the world’s best locations.
For example, guests at Club Med Tomamu Hokkaido in Japan can savour award-winning locally-brewed spirits and Wagyu beef in-resort, while those at the brand new Club Med Les Arcs Panorama in France dive into Turkish baths and incredible slopes in one of the world’s biggest ski areas, Paradiski©.
“With bulky gear to manage, hidden additional costs and the complexity of travel, the research* shows that international snow holidays can often be daunting for Australian families,” says Harding. “However, Club Med’s all-inclusive packages and premium service make the booking and experience of a snow holiday truly easy.”
Club Med guests receive as part of their all-inclusive snow holiday:
- Accommodation with a wide-choice of room types, in the world’s best locations
- All gourmet meals in-resort and in selected altitude restaurants
- Premium open bar, including beer, wine, spirits, cocktails and non-alcoholic beverages
- Kids Clubs for guests from 4 years old.^
- Evening entertainment and shows by the Club Med GO team
- Easy Arrival: Club Med’s infamous offering where ski/snowboard gear is available in guests’ private lockers upon arrival so they can hit the slopes as soon as they check-in (available in European ski resorts)
- Ski lift passes to access the slopes
- Group lessons tailored to all levels and ages, with English-speaking professional instructors
- An array of non-ski activities, from snowshoe walking and sledding to après-ski treats including hot-tubs, saunas or indoor heated swimming pools
Australia’s best Winter Olympic program athletes join the Club Med snow community
Club Med resorts across Europe and Asia also open today with some of Australia’s best winter sportspeople in-residence, with thanks to the brand’s recent partnership with the Olympic Winter Institute of Australia (OWIA). Two-time Olympian Samantha Kennedy-Sim is amongst the Ski Cross athletes training and recovering within Club Med’s expertly-appointed resorts this snow season.
“The Olympic Winter Institute of Australia chose to partner with Club Med in the lead up to the 2022 Winter Olympics so that our talented young athletes could train on the best powder with the best runs, and enjoy some ideal R&R when they’re not training,” says Chief Executive Officer of OWIA, Geoff Lipshut.
“Club Med shares our passion for the snow and our inclusive community values, making them a great partner for the OWIA and its athletes ahead of the next Winter Olympic Games.”
OWIA athletes will be on the ground in Club Med Val Thorens this snow season, and travelling to other Club Med European and Asian ski resorts in the lead-up to 2022.
A new generation of ski holidays at Club Med
Continually innovating their snow offering, Club Med is pleased to open this season with a bang in both Europe and Asia.
Leading the snow season with unprecedented interest is Club Med’s new European resort, Les Arcs Panorama in France. Guests will be immersed in the modern architecture and wide-open views upon arrival at the family-friendly Arcs 1600 ski resort. Families can make the most of Club Med’s infamous Kid’s Clubs from 4-months to 17-years old and enjoy the unique Bread & Co family restaurant, where the kids take their parents out to dinner. For something a little more indulgent, Club Med Les Arcs Panorama offers a Wellness area with Cinq Mondes spa, heated indoor and outdoor pools, Turkish baths and more.
For guests after a shorter travel time to their immersive on-snow holiday, Club Med’s recently upgraded Japanese resort, Club Med Sahoro Hokkaido enchants and delights with its breathtaking landscapes in one of Asia’s best travel destinations. The resort’s cultural experiences have expanded to include Hokkaido Soba and Temari Sushi cooking lessons, indoor rock-climbing with augmented reality, adult beginner magic carpets, and more. Those looking for Japanese culinary delights after skiing some of the world’s best powder can also enjoy the new wine list and Pierrade & Hokkaido cheese fondue or healthy Japanese buffet, all before laying their head in one of the 177 newly refurbished rooms and suites.
Join the exclusive Club Med snow community
If you’re ready to pack your bags and hit the slopes for a premium, no-hassle snow holiday, last minute bookings are still available for this season.
Pre-registration of interest for the 2019-20 Japan, China & European ski season is now open. Pre-register your clients here: http://bookearly-clubmed.com/
For further information and to book your transformative ski holiday, visit www.clubmedta.com.au
About Club Med
Club Med provides amazing holiday experiences, made easy, in the world’s most beautiful destinations. With over 70 premium and luxury all-inclusive sun and snow resorts located in some of the most beautiful places on earth, Club Med resorts blend seamlessly with their environment, drawing inspiration from the local culture and nature to immerse guests in the destination.
Since 1950, Club Med has been dedicated to providing guests with amazing new experiences that make for an unforgettable holiday – from the rejuvenating to the exhilarating, and everything in-between. Each resort offers a vast selection of opportunities to try something new, immerse in local culture, revive body and mind, and give back to the local community and environment.
Club Med holidays are a truly hassle-free experience, with premium all-inclusive packages and a wide range of innovative services – giving guests more time to spend doing what they love.
For more information, visit www.clubmedta.com.au or follow Club Med at: * Instagram @clubmed * Facebook /ClubMedAustralia * Twitter @ClubMed_Au * Travel agent Facebook /ClubMedforTravelAgents