Virgin Voyages unveils first destination commitment
Virgin Voyages announced today that the company’s first ship, Scarlet Lady, will feature Cuba as one of her voyage destinations during her inaugural season in 2020.
Virgin Voyages’ decision to sail to Cuba was influenced by customer and travel partner research it conducted in North America and the United Kingdom. Both groups consistently rank the Caribbean island as one of the most desired and interesting destinations to visit on a voyage.
“Virgin Atlantic has been visiting Cuba for 13 years, and I cannot wait to see our iconic Scarlet Lady gleaming in the Havana Harbor,” said Virgin Group founder Sir Richard Branson. “Havana is the perfect place for our sailors to go and experience a city that exudes an irresistible energy and passion.”
“We are thrilled to share the news about our partnership with Cuba and can’t wait to take our sailors to Havana, which is without doubt, one of the Caribbean’s most authentic and enriching destinations,” said Virgin Voyages President and CEO Tom McAlpin. “This fantastic place offers the chance for our sailors to create their own unique stories as they uncover cultural treasures, meet the locals and just soak up the atmosphere.”
The Adult By Design (18+) brand will offer the newest and most beautifully designed ship sailing to Havana ensuring that their sailors get there in style. All sailings to Cuba from Miami feature an overnight stay, meaning sailors have time to really explore and experience the capital city’s vibrant nightlife and cultural heritage.
While in port, sailors can visit Old Havana, a UNESCO World Heritage Site; dance the night away at a salsa club, visit Cuba’s warm and friendly residents through people-to-people exchanges, or simply wander the streets alongside pastel-washed colonial architecture. OFAC-compliant shore experiences are in development and details will be made available later in 2019.
The Virgin Voyages destination announcement was made at the Havana International Fair, FIHAV, with remarks from Virgin Voyages executives, government representatives and local tourism leadership.
“We have a long-standing relationship with Sir Richard Branson and the Virgin Group and are pleased to announce this new partnership with Virgin Voyages,” said Manuel Marrero Cruz, Minister of Tourism for Cuba. “The Cuban people look forward to welcoming Virgin Voyages’ first ship, its crew and passengers to our shores in 2020”.
Specific sailing dates relating to Virgin Voyages’ visits to Cuba will be released when the company opens up bookings for sale next year.
For more information on the new travel brand’s onboard features and experiences future sailors and travel partners are invited to check out Virgin Voyages by visiting www.virginvoyages.com or following @virginvoyages on Instagram, Facebook, Twitter or LinkedIn.
ABOUT VIRGIN VOYAGES
Virgin Voyages is a global travel brand committed to creating the world’s most irresistible holiday. With operations in the US, UK and Europe, Virgin Voyages currently has three ships on order with master shipbuilder Fincantieri. Virgin Voyages’ first ship, Scarlet Lady, will arrive at PortMiami in 2020 for her inaugural sailing season, where she will sail to the Caribbean hosting more than 2,770 sailors and 1,150 amazing crew from around the world. Keep watch on virginvoyages.com for more updates.