SeaLink Travel Group appoint Chief Marketing Officer
Leading tourism and transport operator, SeaLink Travel Group, is pleased to announce the appointment of Donna Gauci in the newly created position of Chief Marketing Officer (CMO).
Ms Gauci has 34 years’ experience working in the travel, tourism and transport industry. For the past 13 years Ms Gauci has been employed with SeaLink Travel Group, first as General Manager for SeaLink New Zealand and since 2011, as General Manager for SeaLink South Australia.
According to Jeff Ellison, Chief Executive and Managing Director for SeaLink Travel Group, creating this national role is paramount to the future growth of SeaLink and appointing Ms Gauci to the position was an easy decision based on her past successes within the company.
“Our ‘One SeaLink’ strategy aims to build our current businesses and grow our group sales revenue. To ensure we can achieve these objectives, I decided to elevate our focus on sales and marketing by appointing Donna Gauci to the new position of Chief Marketing Officer.” Says Mr Ellison.
“Donna has extensive experience in leadership management and as a highly successful General Manager for SeaLink South Australia has the drive, knowledge and experience to do a tremendous job and help SeaLink Travel Group accomplish our One SeaLink’ objectives.” Continues Mr Ellison.
Reporting to Mr Ellison, Ms Gauci is responsible for overseeing the planning, development and execution of the company’s marketing, advertising and communication strategies, sales management, new business development, product development, distribution channel management and customer service.
Ms Gauci said, “I am extremely excited to take on this new role. We have amazing businesses in nine locations around Australia and I’m enjoying working with all businesses as one team, to build our brand and grow our sales.”
About SeaLink Travel Group
SeaLink Travel Group is one of Australia’s most dynamic travel companies, bringing the nation’s best tourism and transport experiences to the world. With more than 1,600 passionate staff across the country, we deliver fantastic services to more than eight million customers annually. With a vessel fleet of 80 and a coach fleet of 62 vehicles, our Adelaide-based company has undergone a remarkable period of growth, emerging as a significant player on the national tourism and transport scene.
At SeaLink, we believe travel is about connecting people, sharing experiences and creating brilliant memories. Our operations extend across New South Wales, Queensland, the Northern Territory, Western Australia, South Australia and Tasmania, including:
Cruises, ferry and charter services on Sydney Harbour, Swan River and on the Murray River
Passenger, vehicle and freight ferry services from Kangaroo Island to the South Australian mainland, North Stradbroke Island and Southern Moreton Bay Islands to south-east Queensland and from Bruny Island to the Tasmanian mainland
Resort accommodation, restaurants, touring and ferry services on Fraser Island, Queensland
Day tours, extended touring and charter operations on Kangaroo Island and on the South Australia mainland
Passenger ferry services in Townsville, Darwin and Perth
Lunch and dinner cruises on the Swan River and on Sydney Harbour
Ferry and barging services in south-east Queensland and Gladstone
Exclusive 4WD foreign language adventure-based tours
Retail travel agencies in Adelaide and Townsville
Tour wholesaling to the travel trade
Adventure, accommodation and bistro at Vivonne Bay, Kangaroo Island
SeaLink successfully listed on the Australian Securities Exchange in October 2013 (ASX:SLK).