Second edition of HKTB’s Hong Kong Neighbourhoods Campaign
The Hong Kong Tourism Board (HKTB) has launched the second phase of their Hong Kong Neighbourhoods Campaign, with the historical haberdashery district of Sham Shui Po taking centre stage.
Sham Shui Po is an authentic neighbourhood where visitors can immerse themselves in the local living culture, whilst also getting a glimpse into Hong Kong’s colourful past as it merges with modern influences.
This edition follows Hong Kong Neighbourhoods – Old Town Central, which launched in April 2017 and was the first of the series. Additional districts will be rolled out over the coming years.
Hong Kong Tourism Board’s Regional Director – Australia, New Zealand and South Pacific, Andrew Clark said this campaign encourages visitors to explore Hong Kong beyond the traditional tourist areas, and is part of a wider government strategy to develop tourism products and enrich the visitor’s travel experience.
“Visitors to Hong Kong are looking for more in-depth travel experiences than ever before and Sham Shui Po delivers this in bucket loads. Visitors can experience the authentic everyday lives of Hong Kong locals and really uncover the beauty of the local living culture, at their own pace,” Mr Clark said.
“Sham Shui Po has a fascinating mix of traditional and trendy elements, and it continues to attract a new wave of entrepreneurs who have either started their own businesses or injected their international skills and knowledge into the family business to bring them into the modern age,” he said.
In order to make navigating the area easy, the HKTB have created a guidebook, in partnership with Time Out, which features four themed walking routes designed by passionate locals, highlighting historic hotspots, creative trends, traditional food and treasure hunting hideaways. A printed version is available at HKTB Visitor Centres in Hong Kong and an online version can be downloaded from the HKTB wesbite HERE.
Visitors can also access video navigation and Google Maps route-finding functions via the website, and information is available at various points of interest around Sham Shui Po by scanning QR codes located on signage or by using the HKTB mobile app “My Hong Kong Guide”.
For more information on Sham Shui Po visit www.discoverhongkong.com/au/see-do/neighbourhoods/index.jsp.