The Lufthansa Group’s low-cost airline Eurowings has expanded its agreement with leading global travel technology provider Sabre Corporation(NASDAQ: SABR) by making its BASIC fare available through the Sabre travel marketplace. The move will help the airline in its aim to grow profitably by offering an unrivalled choice and flight network to its customers.
Through API-connectivity, Sabre-connected travel agents are now able to shop and book Eurowings’ budget fare, BASIC, which caters for travellers that only want to pay for the flight itself. This is in addition to the carrier’s other two fare types – its standard fare SMART and its premium fare BEST – which are also available through Sabre.
“Eurowings is undertaking a largescale growth plan that is built on serving both price-sensitive and service-oriented customers,” said Alessandro Ciancimino, vice president EMEA, supplier commerce at Sabre. “This means giving both business and leisure travellers the ability to book low-cost basic fares as well as the option to add a wide range of extra services to suit their individual needs. By making its BASIC fare available through Sabre, Eurowings will reach an unrivalled network of agents, helping it to grow within a competitive marketplace.”
The Lufthansa Group recently announced a plan to add more than 60 aircraft to the Eurowings fleet, which will cement its reputation as one of Europe’s fastest-growing point-to-point low- cost airlines. Sabre’s technology is already enabling the airline to maximise its reach through the Sabre Travel Marketplace, connecting it to more than 425,000 travel agents globally. This will help to ensure that travellers have access to the best possible deals available while creating more revenue opportunities for the airline and travel agents.
“Eurowings is Europe’s fastest-growing airline. In addition to the expansion of flight operations, digitalization of our product portfolio cross over all distribution channels has a high priority. It also means, that travel agencies can offer their customers the wide range of our fares and ancillaries.” said Oliver Schmitt, Vice President Sales, Distribution and Digitalisation, Eurowings. “By cooperation with Sabre’s reservations technology more than 425,000 travel agents across the world get access to our basic fare and thus the possibility to share a unique offer according to customers’ requirements.”
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
Eurowings is the low-cost airline from the Lufthansa Group specialising in affordable direct flights within Europe and from its Cologne/Bonn, Munich and Dusseldorf locations to attractive long-haul destinations. The airline currently offers more than 210 destinations in over 50 countries worldwide. Regardless of whether it’s a business trip, city break or beach holiday – Eurowings has the right flight for every occasion. Flights with Eurowings can be booked online at www.eurowings.com or via the Eurowings app.