Iconic brand collaboration takes flight

Qantas 2

Iconic brand collaboration takes flight

Iconic brand collaboration takes flight

Marking the inaugural Qantas 787 Dreamliner flight from Melbourne to Los Angeles today, one of Australia’s favourite sweet treats will be making a surprise on-board appearance, with a unique aviation twist.

Nestlé Professional has teamed up with Qantas to create bespoke Allen’s™ Fantales featuring Qantas trivia in celebration of the Qantas 787 Dreamliner fleet, the most advanced long-haul aircraft of its type anywhere in the world.

Created exclusively for its key customer Qantas, the co-brand venture represents an exciting partnership for Nestlé Professional. “This latest collaboration represents what we exist to do – listen to our customers and create unique opportunities for them. We’re proud to be partnering with Qantas and developing a lasting partnership with significant long-term growth opportunities,” Scott Stuckmann, Business Executive Officer, Nestlé Professional.

The limited edition co-branded chewy caramel Allen’s Fantales will be available exclusively for customers travelling on-board Qantas Dreamliner services between Melbourne and Los Angeles from today and Perth and London services from 25 March 2018, as well as in domestic and international airport lounges in Australia.

The bespoke Fantales feature more than 30 unique Qantas aviation history questions that Allen’s Fantales fans are sure to love.

Some of the Qantas trivia questions include:

What Am I?

I was developed in the early 2000s as a revolutionary new aircraft design incorporating composite materials and fuel-efficient engines, improving passenger comfort. I first flew in 2009. In 2017, Qantas will take delivery of a longer-range version of me which will allow direct flights between Perth and London, the first ever non-stop air service between Australia and Europe. Answer: Boeing 787

What Am I?

I am a film directed by Barry Levinson and released in cinemas in 1988. My storyline follows two brothers reuniting after their father’s passing. The pair road-trip from Cincinnati to Los Angeles after one of the brothers states he won’t fly any airline but Qantas because of its reputation for safety. The film was critically acclaimed and went on to win four Oscar awards. The brothers were played by Hollywood actors Tom Cruise and Dustin Hoffman. Answer: Rain Man

What Am I?

I was designed as a large cargo aircraft in the 1960s. I became the world’s largest passenger jet and first flew in 1969. Qantas ordered four of me in 1967 and was first delivered in September 1971. I featured a Captain Cook Lounge on my upper deck which became the world’s first business class cabin in 1979. By 1979 I was the only type of aircraft with Qantas. New versions arrived in the 1980s and I broke a world non-stop flight record for a commercial aircraft flying from London to Sydney in 1989. New extended range models were delivered to Qantas in the early 2000s. Answer: Boeing 747

Who Am I?

I was born in New South Wales in 1915. I was one of the first students of Sir Charles Kingsford Smith’s flying school near Sydney and at 19 I became the youngest Australian woman to become a commercial pilot. In the 1930s, I helped set-up a flying medical service in outback NSW. In 1950, I founded the Australian Women Pilots’ Association. Qantas named an Airbus A380 aircraft after me in 2008 and I travelled on the first flight and passed away at 93 in 2009. Answer: Nancy-Bird Walton

What Am I?

I was introduced by Qantas in 2007 with the first designs by Akira Isogawa and Peter Morrissey. I have become a design icon and a popular souvenir for passengers. A special grey ‘onesie’ version of me was produced for Prince George when he flew to Australia with Qantas in 2014. A new dark blue version of me was designed by Martin Grant in 2016 for first class passengers Answer: Qantas Pyjamas

Who Am I?

I was born in Sydney in 1968. In high school, I starred in a production of My Fair Lady. I went on to study drama. I famously turned down a role in long-running Australian soap opera Neighbours. I have many fans for my iconic character Wolverine in the X-Men film series, and starred in the iconic film reproduction of Les Misérables. I am one of Australia’s most famous faces. In 2015, I was appointed as an official global ambassador for Qantas. Answer: Hugh Jackman

Source = Qantas
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