Etihad Airways the title sponsor of the Middle East’s biggest sporting event – the Abu Dhabi Grand Prix – has extended its sponsorship with the ever popular event, making it one of the longest title sponsors in the sport’s history.
The partnership between the airline and racing giant Formula One, began in 2009, when the inaugural race got underway in the emirate in that year.
The heads of both organisations came together last week, to finalise the deal.
Etihad Airways President and CEO James Hogan said the continued partnership would sustain the emirate as a major drawcard through a considerable worldwide audience.
“We are delighted to extend our title sponsorship of the formula One Abu Dhabi Grand Prix and to continue our association with an event which showcases the airline and our home of Abu Dhabi to a global audience of more than 500 million people.
“The Formula One event is now firmly established as one of the major highlights of the Formula One calendar, with Yas Marina Circuit as one of the world’s most advanced sporting venues. We look forward to bringing hundreds of thousands of motorsport fans to the UAE’s capital over the next seven years and beyond.”
CEO of Formula One Bernie Ecclestone was equally pleased with the continued association praising the airline for its progressive philosophy.
“We are happy to extend our relationship with Etihad Airways, one of the world’s most innovative airlines, and an organisation which shares the same passion and commitment to cutting edge technology, team-work and precision engineering as we do in Formula One.
“Etihad Airways has been one of the most forward-thinking title Sponsors in Formula One history and to secure the airline’s extension of its title Sponsorship is fantastic news for the sport and the Abu Dhabi Grand Prix which has made such a huge impact on the Formula One season.”
The signing of the contract took place at Etihad Airways Innovation Centre; chosen as the venue where the airline’s latest in-flight cabins and products are researched and tested, which symbolised the synergies between both organisations.