The Leading Hotels of the World, Ltd. (LHW) announced today the appointment of Lauren Alba to the position of director, public relations and media partnerships.
Based in the New York headquarters, Ms. Alba will be responsible for leading the LHW global public relations strategy and creating innovative media partnerships to support company’s strategic objectives.
In her capacity, Ms. Alba will create and lead the execution of the global public relations strategy, partnering with regional leaders to adapt it to local markets. She will also work closely with the global marketing teams to develop and activate integrated programs to increase LHW brand awareness among consumers.
“I am thrilled to welcome Lauren to the LHW team, and I am confident that her experience as a digital strategist and public relations expert, combined with her track record for leading highly effective campaigns across luxury travel, food and lifestyle industries, will make her an invaluable candidate to lead the transformation of our integrated PR strategy,” said Shannon Knapp, LHW senior vice president and chief marketing officer.
Ms. Alba is a dynamic public relations and social media professional bringing more than eight years of experience to her role. Most recently Ms. Alba served as senior account supervisor, social media for Coyne PR leading social media initiatives for marquee consumer brands. Prior to that role, she spent nearly four years at American Express in both its Global Advertising and Brand Management and former American Express Publishing (Travel + Leisure, FOOD & WINE, Departures) divisions, spearheading public relations, digital and social media marketing initiatives.
Ms. Alba received her Bachelor of Arts in communication from George Mason University where she studied abroad in Greece and Turkey. She is an avid singer and lives with her husband and son in New Jersey