Cruise Lines International Association (CLIA) Australasia has announced it will add another tier to its accreditation program.
The Cruise Ambassador level will become the second tier in CLIA’s training program, positioned between Accredited Cruise Consultants and Master Cruise Consultants.
The new ranking will be available to agents who have already attained their Accredited status, have accumulated 200 accreditation points, undertaken an additional two elective modules and sailed for an additional three nights minimum onboard a ship belonging to a CLIA cruise line member.
CLIA Australasia general manager Brett Jardine, said the new layer would reward agents who continued to improve their cruise knowledge after becoming an Accredited Cruise Consultant.
“As cruising grows in both Australia and New Zealand, our training programs have swelled and there are now 1725 active accredited agents across both countries,” Mr Jardine said.
“This new tier will create extra recognition for agents who continue to undertake training and will also make it even easier for customers to know when they are dealing with a true cruise specialist.”
The move comes just two weeks after CLIA announced it had moved the mandatory components of its cruise industry training program online.
Mr Jardine said both actions demonstrated the organisation’s commitment to professional training of agents.
“With demand for cruising at record levels in our region, we want to make sure agents are equipped to assist their customers to find the right cruise holiday and build their cruises business.”