Australian tourism’s powerful performance

Image: ETB News

Australia’s international and domestic tourism industries performed exceptionally well throughout 2012-13, according to new research.

Tourism Research Australia’s (TRA) State of the Industry report for 2013 shows international visitor expenditure increased by 5.9 percent to AU$28.2 billion in 2012-13, three times the global average.

Domestic visitor expenditure rose 3.2 percent to AU$69.5 billion, while overnight visitor expenditure doubled its five-year growth rate, up 3.2 percent to AU$51.4 billion in the last financial year.

The Tourism Industry Potential, measured by total overnight visitor expenditure, has increased 11.4 percent to AU$80 billion since 2009 and is on track to meet lower range growth expectations.

“The Australian tourism industry has made good progress towards the targets set in Tourism 2020,” Tourism Research Australia chief economist Dr Leo Jago said.

Tourism Australia has said it will invest AU$200 million in marketing Australia to the world this year – through expanding partnerships with the states and territories, industry and international airlines.

“Australian tourism is performing well and remains a key driver of economic growth and employment,” Tourism Australia manging director Andrew McEvoy said.

“Despite ever increasing global competition and the high dollar we’ve enjoyed a record 6.3 million international arrivals in 2013 and a sustained bounce back in domestic travel, with Australians taking around nine times more trips in their own country than overseas.”

Tourism Research Australia recently revealed that tourism businesses contributed immensely to the nation’s economy, despite the number of businesses falling last year.

Source = ETB News: P.T.
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