Dubai set to impress at AIME 2013

The Government of Dubai Department of Tourism & Commerce Marketing (DTCM) will be showcasing the city’s world class MICE facilities at the Asia-Pacific Incentives & Meetings Expo (AIME) in Melbourne for the 15th consecutive year.

Accompanied by Mohamed Almuhairi, DTCM Head of Region for Australia and New Zealand, this year’s delegation from Dubai will comprise 17 representatives from hotels, ground operators, as well as the Dubai Convention and Events Bureau (DCEB), a division of DTCM. Together the Dubai delegation will exhibit some of the best examples of what the city has to offer the Australian MICE market.

“The MICE sector remains an important segment of Dubai’s tourism industry,” says Julie King, Director of the DTCM Australia and New Zealand Representative Office. “The emirate is a globally recognised centre of commerce and trade which offers world class facilities, an impeccable reputation for high quality service, and excellent value for money.”

“Dubai is a dynamic destination where it is easy to conduct business. Presently, more than 75,000 hotel rooms and hotel apartments are available, with another 3,380 rooms due to open this year in 12 new hotel establishments, to suit all budgets. With state-of-the-art conference and exhibition facilities, a fast and efficient rail public transport system, along with a large host of exciting attractions,” added King.

“It is easy to see why Dubai is the perfect destination for conferences, meetings and incentives,” explains Tariq Al Hashimi, Congress Development Executive of the Dubai Convention and Events Bureau whose aim is to develop and increase Dubai’s share of the international MICE and special events market. “The combination of excellent infrastructure, hotel and leisure facilities, and with more than 145 airlines to 260 destinations around the world, we are seeing more and more international conferences making their way to Dubai.”

The city has the capacity for huge events recently winning bids to host ten major conferences in Dubai in the next four years. These include SIBOS 2013 (9000 delegates); the Asia Pacific Dental Congress in 2014 (3000 delegates); the World Engineering Education Forum in 2014 (3000 delegates); International Tennis Federation AGM in 2014 (1000 delegates); and the International Legal Medicine Congress in 2015 (3000 delegates).

Dubai is currently competing to host the 2020 World Expo. A World Expo in Dubai in 2020 would be the first to be held in the Middle East, North Africa and South Asia region and would be a platform that would help pioneer new partnerships for growth and sustainability. The Expo 2020 bid theme for the UAE is: Connecting Minds, Creating the Future.

If successful, Dubai will construct the world’s biggest convention centre (400-hectare development) located near Al Maktoum International Airport to house the expo. Five of the UAE’s biggest companies including Emirates, Dubai Airports, and the Jumeirah Group are backing the bid. The expo is expected to attract more than 25 million tourists. The winning city will be announced in November 2013.

More frequent services to Dubai offer the meetings and incentives segment added flexibility when it comes to organising meetings in Dubai.

“Since launching flights from Australia more than 15 years ago, Emirates has continually and carefully managed growth in its services between Australia and Dubai and the MICE market has played a significant role in its own right,” said Barry Brown, Emirates Vice President Australasia. 

“Emirates recently deployed a daily A380 service between Melbourne and Dubai, has already increased Adelaide to a daily service and will offer Perth travellers three daily services from 1 March, bringing the total number of flights per week from Australia to 84.

“The spotlight on Dubai as a unique destination for business is brighter than ever with the Qantas and Emirates partnership scheduled to commence 31 March, pending regulatory approval, when the number of weekly flights from Australia to Dubai will increase to 98 flights per week. With 32 of Qantas’ domestic destinations open for booking, Emirates will offer even more flexibility for Australian companies considering Dubai for meetings, conventions and incentive packages.”

AIME Delegates are invited to visit Dubai Tourism at stand number 3332. Exhibitors at the stand include newcomers the JW Marriott Marquis (the world’s tallest hotel), The Jumeirah Group along with the Burj Al Arab, one of the world’s most exclusive hotels. A full list of the exhibitors follows:

  • 1001 Events
  • Arabian Adventures
  • Atlantis, The Palm
  • Bonnington Jumeirah Lakes Towers Hotel
  • Burj Al Arab
  • Dubai Convention Bureau
  • Emirates
  • Golden Pjoenix Tourism LLC
  • Grand Hyatt Dubai
  • Gulf Dunes
  • Gulf Ventures
  • Hyatt Regency
  • InterContinental Dubai Festival City
  • Jumeirah Hotels & Resorts
  • JW Marriott Marquis
  • Park Hyatt Dubai
  • Sofitel Dubai Jumeirah Beach
  • The Address Hotels & Resorts
Source = Government of Dubai
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