Dubai aim to increase MICE awareness at AIME


For the fourteenth consecutive year, the Dubai Department of Tourism & Commerce Marketing (DTCM) will feature the city’s world-class MICE facilities at the Asia-Pacific Incentives & Meetings Expo (AIME) in Melbourne.

The Dubai Convention Bureau seeks to develop Dubai’s share in the international MICE market and in doing so boost the nation’s economy.

An anticipated 40,000 delegates are set to visit the Emirates hub in 2012, generating approximately AUD 90 million.

Alongside the Dubai Convention Bureau and our co-exhibitors, we are exhibiting some of the best examples of what Dubai has to offer the Australian MICE market,” Julie King, Director of the DTCM Australia and New Zealand Representative Office, said.

Mohamed Almuhairi, DTCM Head of Region for Australia and New Zealand, will lead a group of fourteen representatives from various industries at AIME in Melbourne this year.

Dubai was host to the biennial World Diabetes Congress – accommodating in excess of 15,000 delegates – the city was recognised for its low-cost public transport, excellent international access and variety of accommodation options to suit all budgets.

“As a city that is constantly evolving with a diverse range of new accommodation options, an exciting portfolio of attractions and activities, in addition to state-of-the-art conference and exhibition facilities, it is easy to see why Dubai is the perfect destination for meetings and incentives,” Ms King said.

Operating 70 flights per week between Australia and Dubai, the opportunity for growth in the MICE sector is endless.

“Meetings, conventions and incentive packages are a key growth area for Emirates, and we are seeing a continued increase in bookings from this segment.

“Emirates and Dubai are closely intertwined, and the city is much more than an airline hub; it’s a vibrant destination in itself,” Emirates Vice President Australasia, Barry Brown said.

Source = e-Travel Blackboard: P.T.
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