In 2011 the news media was full of the Arab Spring demonstrations and their negative impact on tourism to various Eastern Mediterranean countries, notably Egypt, Libya and Syria. However while Syria clearly remains a destination which tourists will continue to avoid during 2012 the more positive news is that Egypt and Libya and in fact most of the Eastern Mediterranean is well and truly open for business.
Despite the “Arab Spring” disruptions of 2011 Australian tourism to the Eastern Mediterranean remained strong. Italy, Greece, Croatia, the Balkans, Turkey, Israel and Jordan attracted the bulk of the 800,000 Australian who visited the Eastern Med in 2011. Egypt is a tourism revival this year. From a professional point of view travel agents should be well aware that the Eastern Mediterranean accounts for well over 10% of the outbound Australian market.
Attending an EMTA evening will not only give you a comprehensive update on the state of the destinations but will give you an opportunity to talk the experts in Eastern Mediterranean travel and product and enhance your ability to sell both the destinations and associated product with confidence to your clients.
Melbourne: Thursday 15th March at 6pm Kan Zaman Restaurant at 458 Bridge
Sydney: Thursday 22nd March at 6pm Star Room on 6th floor (IMAX)
Brisbane: Thursday 12th April at 6pm Greek Club 29 Edmondstone Street
Source = Eastern Med Tourism Association (EMTA)